Transform Genesys Chat into a Lead Generating Machine

One of the key use cases of web chat is to initiate conversations with website visitors, helping them learn more about your products and services. Web Chat is successfully used to achieve this. However, unlike support chat, a lead-generation-oriented chat should also actively engage website visitors to increase conversions.

This is where the standard Genesys Web Messenger chat falls short with missing critical features:

• It lacks engagement features like heads-up [pop-up text bubble] or a hover of initial topic choices.
• It doesn’t offer simple ways to set up “engagement triggers” based on visitor behaviour.

This is a serious blocker for using Genesys Chat in Digital Sales as stand-alone products such as LiveChat or Intercom have them and independent studies have show that proactive visitor chat engagement does increase conversion rates by over 40%.  (Social Interests)

Quick Deployment to Access Missing Visitor Engagement Features

Effortless 5-minute deployment of TrueEngage from Genesys AppFoundry allows you to use Genesys Web Messenger Chat for efficient interaction handling with all the critical visitor engagement features needed for effective visitor targeting and lead generation using chat:

👉 Advanced Visitor Targeting

Create multiple chat widgets without additional code on your website and target the right visitors based on URL, country, device, or UTM.

👉 Engagement Based on Simple Triggers

👉 Heads Up Text - Cutom  or AI-driven

Brand New Feature - Quick Replies Hover

For both lead generation and improved customer support, you can use TrueEngage’s new feature - using Genesys quick replies as a triggered hover over the widget button.

Generate More Leads and Handle Efficiently with Genesys Cloud

Combining Genesys Web Messenger with TrueEngage allows you to leverage your existing contact center software for efficient interaction handling while gaining all the lead-generating features found in sales-oriented chat solutions.

It will also simplify widget design, deployment, and management, making them accessible to business users with no knowledge or access to Genesys Cloud, most likely from Digital Sales and Digital Marketing teams.

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